When applying for grants, your letter of intent (LOI) is your first and sometimes only chance to make an impression. Funders receive countless LOIs, so yours needs to stand out while being concise and compelling. Here are five ways nonprofits can craft a winning LOI:
1. Get to the Point Quickly
Funders don’t have time to wade through long introductions. Open with a powerful statement that clearly explains your mission and how your project aligns with the funder’s priorities. Use clear, direct language to immediately capture interest.
2. Focus on Impact, Not Just Activities
This, in our opinion, is the most important one of all. Grantmakers want to see measurable outcomes. Instead of listing activities, emphasize the change your program will create. Use data or a short anecdote to illustrate the real-world difference your nonprofit is making.
3. Integrate Storytelling to Make It Memorable
A compelling story can make your LOI stand out. Share a brief but impactful narrative about a person or community your organization has helped. A well-crafted story humanizes your mission, making it more relatable and emotionally engaging for funders. Keep it concise but powerful to complement your data and objectives.
4. Tailor Each Letter
A generic LOI won’t cut it. Research the funder’s priorities and tailor your letter accordingly. Use language from their guidelines, reference their past funding efforts, and demonstrate a strong alignment between your mission and their goals.
5. Show Your Sustainability Plan
One aspect that funders often look for—but many applicants overlook—is a plan for sustainability. Funders want to know that their investment will have a lasting impact beyond the grant period. Briefly outline how your organization will continue to fund and sustain the project after the initial grant runs out. This reassures funders that their support is part of a long-term solution rather than a short-term fix.
A well-crafted LOI can open doors to valuable funding opportunities. Keep it concise, compelling, and customized to maximize your nonprofit’s chances of success.
Need help crafting that intent letter? Book a call today.